Retailing – Hardcover, by Dunne Patrick; Lusch Robert; Carver James – VG 8TH Ed
The product is the “Retailing” textbook by Patrick Dunne, Robert Lusch, and James Carver. It is a revised edition published by Cengage Learning in 2013. This hardcover book, 720 pages long, covers topics such as retail strategic planning, managing retail operations, market selection, and customer service. The book is written in English and includes a thorough study guide with review questions, cases, and exercises. It is designed for a college audience interested in the retail industry and offers practical insights and applications for students looking to succeed in the field.