Business Marketing Management : B2B 13th Edition by Michael Hutt – 9780357718230
The 13th edition of “Business Marketing Management: B2B” by Michael Hutt is a comprehensive textbook focusing on business marketing strategies specific to B2B environments. Published by Cengage Learning in 2023, this trade paperback contains 352 pages and is written in English. Authored by Thomas Speh, Douglas Hoffman, and Michael Hutt, this textbook is designed for a business level audience and covers topics related to marketing, commerce, and general business principles. With a weight of 33.7 ounces, this textbook is a valuable resource for students and professionals looking to enhance their understanding of B2B marketing techniques.