Strategic Marketing for Health Care Organizations: Building a Customer-Driven..

This is a hardcover textbook titled “Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System”. It was published by Wiley & Sons, Incorporated, John in 2008 and has 576 pages. The book is authored by Joel I. Shalowitz, Robert J. Stevens, and Philip Kotler. It weighs 2 lbs and measures 9.5in x 7.1in x 1.4in. The book is written in English and is classified as a textbook.