Exploring Marketing Research By William G Zikmund
USD 15.00 USD
Specifications
| Updated ISBN2 | 9781305263529 |
| Updated ISBN1 | 1305263529 |
| Publish Year | 2002 |
| Edition | 8th edition |
| ISBN | 9780324181487 |
| Subject Area | Business & Economics |
| Publisher | Cengage South-Western |
| Item Length | 10.6 in |
| Publication Year | 2002 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | William G. Zikmund |
| Item Weight | 62.5 Oz |
| Item Width | 8.7 in |
| Number Of Pages | 768 Pages |
What stands out about this textbook is the way it connects real-world examples to theory.